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Canvas

Business Models


Your Myatta.canvas is the perfect playground for a structured collecting of your thoughts. The pad can be divided with a few pencil strokes so that you can do different exercises using different concepts. We would like to introduce a few here:

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4

Six thinking hats

The Six Thinking Hats by Edward de Bono can help you to see a question, a problem, a task, from different perspectives and to think it through. For each perspective, you put on a different hat. The hats are associated with different colours.

a.    Blue represents the spirit of order, moderated thought processes, an overview of procedures.
b.    White is for objective thought: analytical, fact-based and target-oriented thinking.
c.    Red symbolises subjective, emotional thought, focused on perception and sensation.
d.    Green stands for creativity, for idea-driven thoughts that come up with new aspects.
e.    Yellow is for optimistic thinking where the best possible outcome is envisioned.
f.    And black – you guessed it – represents literally “seeing black”, focussing on immediate difficulties, risks and fears.
Through this way of looking, from different, clearly defined perspectives, you gain a comprehensive view of the various aspects of your question, and thus in effect also a better result and better decisions. Divide your canvas up and off you go

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Pitch Canvas

With the Pitch Canvas by David Beckett you can visualise your business idea very quickly and precisely on one page and “pitch” it. With this model, you illuminate eight different aspects of your idea and frame it with a strong introduction and a motivating call to action. You also get to answer the crucial question of why you, of all people, took on this business idea. Here’s a very brief presentation of the individual aspects. You can get more information on David Beckett’s website: www.best3minutes.com

a.    Opening: Describe In one powerful sentence what you and your product can do for the world.
b.    Problem and solution: What problems are your clients or customers plagued with and how can you help them?  How many people will pay how much money for your help?
c.    Product: Describe your product (or your service) as simply and precisely as possible.
d.    Product presentation: Think here, about how you introduce your audience to your product. Can you show it physically? Will you show photos? Can someone actually demonstrate how it works?
e.    Uniqueness: How does your product differ from the already available solutions?
f.     Success with customers: What could you accomplish so far? How many customers have already tried your product and with what level of success?
g.    Business model: Where will your income come from? What developmental opportunities are there?
h.    Investment: What have you invested so far yourself and what requirements do you have from future investors?
i.    Allies: Who supports you and your business idea? What skills does your team possess?
j.    Closing argument: Briefly and succinctly: What should your audience do next? What should the result of your pitch be?
3

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2

Business Modell Canvas

The Business Model Canvas by Alexander Osterwalder serves to  describe and visualise business models according to a structured pattern. Nine components of the business model are illuminated here:


a.    Value proposition: What needs or desires does your business (per customer segment) fulfill? What distinguishes it from other providers?
b.    Customer segments: Who is/are the target group(s) for the products/services offered by your business?
c.    Channels: Which channels will you use to get the products/services to your target group? Which communication channels are you planning to use, to spread your value proposition?
d.    Communication style: How do you want to communicate with your customers? What resources and what style will you pursue?
e.    Core activities: What activities are fundamentally important, in order for you to be able to offer your products or services at all?
f.    Key resources: What input (machines, IT, personnel, etc.) is essential for the delivery of your products or services? What do you need to operate your business?
g.    Key partners: Which service providers, suppliers, etc. do you need and which services should they provide for you?
h.    Cost structure: What are your main output factors?
i.    Revenue streams: Which pricing strategy and structure will help you achieve the highest possible revenue for your business?

[bild-text-ende]

These three working hypotheses are just a few of many possible uses for your myatta.canvas. If your handwriting is reasonably legible, the tidy pad ensures that you can immediately see your ideas and share them with others.
And your myatta.canvas will certainly help you in the creation of weekly tasks and agendas, comparison lists, exercises and other ideas. We welcome your feedback at info@myattanotes.com or on Facebook https://www.facebook.com/myatta.notes/

 

 

 

Your Myatta.canvas is the perfect playground for a structured collecting of your thoughts. The pad can be divided with a few pencil strokes so that you can do different exercises using different... read more »
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Business Models

Your Myatta.canvas is the perfect playground for a structured collecting of your thoughts. The pad can be divided with a few pencil strokes so that you can do different exercises using different concepts. We would like to introduce a few here:

[bild-text]

4

Six thinking hats

The Six Thinking Hats by Edward de Bono can help you to see a question, a problem, a task, from different perspectives and to think it through. For each perspective, you put on a different hat. The hats are associated with different colours.

a.    Blue represents the spirit of order, moderated thought processes, an overview of procedures.
b.    White is for objective thought: analytical, fact-based and target-oriented thinking.
c.    Red symbolises subjective, emotional thought, focused on perception and sensation.
d.    Green stands for creativity, for idea-driven thoughts that come up with new aspects.
e.    Yellow is for optimistic thinking where the best possible outcome is envisioned.
f.    And black – you guessed it – represents literally “seeing black”, focussing on immediate difficulties, risks and fears.
Through this way of looking, from different, clearly defined perspectives, you gain a comprehensive view of the various aspects of your question, and thus in effect also a better result and better decisions. Divide your canvas up and off you go

[bild-text-ende]

[bild-text]

Pitch Canvas

With the Pitch Canvas by David Beckett you can visualise your business idea very quickly and precisely on one page and “pitch” it. With this model, you illuminate eight different aspects of your idea and frame it with a strong introduction and a motivating call to action. You also get to answer the crucial question of why you, of all people, took on this business idea. Here’s a very brief presentation of the individual aspects. You can get more information on David Beckett’s website: www.best3minutes.com

a.    Opening: Describe In one powerful sentence what you and your product can do for the world.
b.    Problem and solution: What problems are your clients or customers plagued with and how can you help them?  How many people will pay how much money for your help?
c.    Product: Describe your product (or your service) as simply and precisely as possible.
d.    Product presentation: Think here, about how you introduce your audience to your product. Can you show it physically? Will you show photos? Can someone actually demonstrate how it works?
e.    Uniqueness: How does your product differ from the already available solutions?
f.     Success with customers: What could you accomplish so far? How many customers have already tried your product and with what level of success?
g.    Business model: Where will your income come from? What developmental opportunities are there?
h.    Investment: What have you invested so far yourself and what requirements do you have from future investors?
i.    Allies: Who supports you and your business idea? What skills does your team possess?
j.    Closing argument: Briefly and succinctly: What should your audience do next? What should the result of your pitch be?
3

[bild-text-ende]

[bild-text]

2

Business Modell Canvas

The Business Model Canvas by Alexander Osterwalder serves to  describe and visualise business models according to a structured pattern. Nine components of the business model are illuminated here:


a.    Value proposition: What needs or desires does your business (per customer segment) fulfill? What distinguishes it from other providers?
b.    Customer segments: Who is/are the target group(s) for the products/services offered by your business?
c.    Channels: Which channels will you use to get the products/services to your target group? Which communication channels are you planning to use, to spread your value proposition?
d.    Communication style: How do you want to communicate with your customers? What resources and what style will you pursue?
e.    Core activities: What activities are fundamentally important, in order for you to be able to offer your products or services at all?
f.    Key resources: What input (machines, IT, personnel, etc.) is essential for the delivery of your products or services? What do you need to operate your business?
g.    Key partners: Which service providers, suppliers, etc. do you need and which services should they provide for you?
h.    Cost structure: What are your main output factors?
i.    Revenue streams: Which pricing strategy and structure will help you achieve the highest possible revenue for your business?

[bild-text-ende]

These three working hypotheses are just a few of many possible uses for your myatta.canvas. If your handwriting is reasonably legible, the tidy pad ensures that you can immediately see your ideas and share them with others.
And your myatta.canvas will certainly help you in the creation of weekly tasks and agendas, comparison lists, exercises and other ideas. We welcome your feedback at info@myattanotes.com or on Facebook https://www.facebook.com/myatta.notes/

 

 

 

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